Why Coke’s “Happy Cycle” Ad Gets It Completely Wrong

Coke once ran an ad where people had to ride a stationary bike to “earn” a can of soda. They thought they were being fun and relatable. They were actually proving everything wrong with the diet and exercise model — and I have thoughts.

What Your Body and Your Kids Have in Common

I spoke at an event once where a parenting expert said something that stopped me cold: only your child knows what’s truly best for them. The moment she said it, I thought — that’s exactly true for your body too. Here’s why that parallel matters.

Hungry for Happiness: Why No Diet Will Ever Fill That Void

I first saw “Hungry for Happiness” on a tray liner at Arby’s. But it stopped me cold — because that phrase is actually the entire thesis behind everything I teach. Here’s what it means and why chasing the perfect body will never get you there.

The Only Holiday Eating Advice You Actually Need

Every year the same tired tips show up — eat a salad first, use a smaller plate, drink more water. And every year people either white-knuckle through the holidays or give up entirely and wait for January. Here’s why all that advice is making it worse.

Why Tracking Calories Is the Wrong Investment for Your Body

A friend of mine who teaches social media marketing said something that stopped me cold: “It’s not about return on investment — it’s about return on relationship.” She was talking about Facebook. But she accidentally described everything wrong with the diet and exercise model.