The Real Reason Diet Drama Never Goes Away
When I Can’t Believe It’s Not Butter® launched a campaign about ending food drama, they got one thing right — the drama is real. But their solution missed the point entirely. Here’s why no product can solve a problem that starts with the model itself.
Why Holiday Eating Tips Don’t Work — And What Actually Does
Every holiday season brings the same tired tips — use a small plate, eat a salad first, avoid the dessert table. They all come from the same broken model. Here’s what Coca Cola’s epic 2013 marketing failure taught me about why those tips never work — and what actually creates peace around holiday food.
The Three Biggest Myths Keeping You Stuck in Food Drama
Every holiday season the same tired advice appears everywhere — avoid the buffet, watch your portions, burn off your indulgences. But the real mistakes keeping women stuck have nothing to do with what they eat. Here are the three cultural myths that actually keep you famished, frustrated and stuck.
The Yoplait Ad That Accidentally Proved Everything Wrong With Diet Culture
My husband told me about a Yoplait commercial he thought I’d love — a woman doing mental gymnastics over a slice of cheesecake while a thinner woman just reaches for the yogurt. He was right. It perfectly illustrates the difference between the diet mindset and food freedom. Then the ad got pulled — and that’s where things got interesting.