Why Coke’s “Happy Calories” Ad Got It All Wrong

When Coke launched their “140 Happy Calories” ad, my first thought was — they just hijacked my brand. My second thought was that they’d missed the entire point. Here’s why the ad got pulled, and why the real problem runs deeper than anyone noticed.

The Emotional Eating Myth That’s Actually Making Things Worse

Everyone thinks they know what emotional eating is — and everyone thinks it’s bad. But the definition most people are working from is based on a completely false premise. Here’s what emotional eating actually is, and why the real problem is something else entirely.

Why Exercising to Burn Calories Is Keeping You Stuck

A producer on a commercial shoot called me an athlete and I nearly laughed out loud. I don’t train for marathons. I don’t push through workouts I hate. I only move in ways that feel good — and apparently that’s exactly what athletes do. Here’s what I mean.