“It’s not really a measure of mental health to be well-adjusted in a society that’s very sick.”

This is one of my favorite quotes from the television show The OA and it describes this episode well. 

This show was inspired by an advertisement for an eating disorder clinic that I saw on the side of the bus.

I deconstruct the underlying psychological assertions of this ad and illustrate the manipulative messages contained therein.

Learning to develop media and marketing literacy skills is an essential component to finding freedom from food drama - especially in the guise of “professional help” for something as serious as an eating disorder.

Enjoy!