What That Eating Disorder Treatment Ad on the Side of a Bus Got Wrong

A bus ad stops Carmela in her tracks — and she takes it apart word by word.

In this episode, she breaks down how marketing language manufactures problems, why the ‘eating disorder voice’ isn’t a thing, and why eating disorder treatment centers keep missing the piece that actually creates healing.

Knowledge is a rumor until it lives in the body — and this episode is about getting it there.